Washington Mutual CD Mailer

This was a layout project I created during a Quark Express class. With direct mailers It is important to catch peoples attention, or your customers great new offer will end up in the trash along with all of the junk mail people get every day. It was important to me that this direct mailer be visually stunning and important looking enough to make it into the keeper pile of mail. I think I came up with a power concept and really followed through with it on this one.

You can almost tell that it's saying that you can trust Washington Mutual, just like the kids leaping off the pier in the photo trust their father.